First and foremost, we all have to understand that digitization is not something that we can fight. We are all buying "smart" TVs--and smart TVs are as connected to the internet as are our smartphones. Smart TVs are digitizing our habits--what we watch, when we watch it, in what room we are sitting when we watch--everything! New cars are already "smart" and some new cars have cameras that tell you when you stray from the lane. Digitization is here. Embrace it. Don't fight it.
Second, and just as important, customer relations management (CRM) software is critical to successful management of your future in sales. If you have good, detailed information in your CRM program (we use Sage ACT! in our company), you can send targeted newsletters to your customers or make targeted mailings. There are excellent online newsletter software offerings out there like MailChimp and Constant Contact. Using these packages, you can create a newsletter and email it through their software, as long as you have good email addresses--which, of course, you have because you keep your CRM software up to date.
And last, but not least, understand that the products that you may be currently selling may be talking to each other or may be capable of talking to each other. Use these facts to sell the product. Machine to machine communication is taking place now; machine to human communication is taking place now. There's nothing that any of us are going to do to stop it.
Get on Board--Enjoy the ride! Let me know what you think. Make a comment; send an email.
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