Don't Be a Luddite! Get On Board--Oh, What's a Luddite, Ed??

According to Wikipedia, "The Luddites were a group of English textile workers and weavers in the 19th century who destroyed weaving machinery as a form of protest. The group was protesting the use of machinery in a 'fraudulent and deceitful manner' to get around standard labor practices."  

Fast forward to 2018

     Today's Luddites are fighting everything that dominates the business landscape: social media, the internet of things, machine to machine communication, YouTube (more on this in future posts), and other technologically based innovations.  I was at a sales conference recently and many of those in the group that I was in were denying that neither they nor their customers are "into" social media. (In order to completely avoid social media, one would have to hide in the woods of Vermont.)  These same folks were selling a preeminent internet of things products and were therefore deep into technology without even knowing it.  We sales people need to get on board with IoT, with social media, with LinkeIn.  Those who don't will be left behind.

     It's everywhere.  There's no avoiding it.

     I was on LinkedIn recently and saw a posting from one of my connections that led me right to a potential customer, right in my back yard.

     We need social media to make connections; we need to understand how the internet of things is going to be (is) part of our lives now and in the future. Embrace it, understand it.