Tuesday, November 29, 2016

Back to Basics: When the Thrill is Gone

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There are days and weeks and even months in every salesperson's life when we wake up and don't have any idea where we're going today or even in life.
What do you do when that day comes?
When a football team starts to falter, the coaches take the team onto the practice field and they run, over and over again, the fundamentals that made them great: blocking, tackling, running, passing.  Over and over again.
And what is the selling equivalent of blocking and tackling?  It's talking to the people that have brought you to the level that you've reached.  It's talking to the good and loyal customers about their business--getting ideas from the discussion; it's talking to your managers and listening for ideas that they may have. 
Do not sit in your office and feel sorry for yourself.
Salespeople are natural talkers--like blocking for a football player.  Find your five best and loyal customers and go see them.  Listen to them.  Let them talk about their businesses and where they see their sales coming from.
Talk to your best customers and Listen Deeply to what they're saying.  This is guaranteed to get you out of your funk.

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