The Perfect Salesperson: a blend

We've talked about the three types of sales person: the relational sales person; the route salesperson (or "order taker") and the transactional sales person ("get the order at any cost").   The perfect sales person is able to blend all three types into one.  

I used to have a plaque on my desk that stated: "It All Starts With The Sale".  The sale triggers everything; the sale creates jobs; the sale supports manufacturing, engineering, invention--everything. The sales job is critical to our economy.  A relationship sales person creates a feeling of trust; the route sales person creates a feeling of stability; the transactional  sales person creates a feeling of urgency.   Trust, stability and urgency are the three legs supporting the sales process.  The seat of the stool is a joyful attitude that what you are doing is important.

The customer wants to believe you, wants to know that you'll be there for the duration, and that you really want the order--you still have to ask for the order.  Can't get away from that.