Wednesday, February 3, 2016

Transaction Man

If you've ever been to a timeshare sales event, you know what a Transaction salesperson is.  The Transaction Salesperson knows (or thinks) he'll never see you again, so anything if fair game--play on your guilt, play on any weakness he's been trained to spot.  He knows this is a one time shot and that sales is a numbers game:  talk fast and furious to enough people, and you'll land your quota.
So, the transaction salesperson is a popular style in situations where there is a one-time event with virtually no chance of seeing the customer again, so anything goes.  Beware of Transaction Man.
Never put your sales team into a situation where they feel that getting the sale is all there is. 
This style can be a danger to a commission only sales team.  If one's living is solely determined by commission, if the only way a sales person can survive is to close the deal--then you may be inadvertently creating Transaction Man.  A sales person has to be able to make a living with a base salary; a sales person has to be able to pay for his gas and expenses with an allowance.  If not, he may turn into Transaction Man and hurt your company's reputation.
Next, we look at blending the three sales types into the perfect sales person.

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