New Year's Resolution: 2016

So, let's look ahead to 2016 and make a couple of resolutions that are guaranteed to make a difference--guaranteed to make you a better salesperson:

1.  Learn your product and your competitor's product inside and out.

2.  Resolve to listen to your customers' names and commit them to memory.

3.  Make checklists:  go over emails and phone calls and customer lists and create checklists and go over them constantly.

4.  Be persistent; follow up, follow up, follow up.