Managing Emails by making a checklist

 

Email is the most difficult thing to manage in our day.  It makes it doubly difficult if we're on the road selling.  Responding to an email doesn't "kill" it, despite what we often think.  For a real salesperson, the response to the email is only the beginning.  Remember, the person you're responding to has as much, or more, on his plate than you do.

What is the answer to email madness?  Checklists.

You must assume your email response will not be looked at by the customer.  All sent emails that are looking for a response back should go onto your checklist.

A non-response from a potential customer should not be followed up by another email.  It should be followed up by a call.  Don't let a potential order die because the customer didn't reply to your email.  Assume it got caught up in the system.  Call him!

Every day, go through your emails and pull out those that need follow up and write them down in a checklist and check them off as you do them.  Making checklists requires focus and focus creates orders.

Try it.