Saturday, November 24, 2018

A-B-C = Always Be Closing

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Alec Baldwin, in the 1992 movie, "Glengarry Glen Ross", made the line "Always Be Closing" famous. The classic formula for sales people has always been--make your presentation, then ask for the order.  I have a business associate friend who I nicknamed "The Closer" because he's always closing, no matter what's being discussed.  By the time "The Closer" is done selling, the customer is wondering why he even considered anyone else or any other product.
When you ask a real estate agent what the most important thing to consider when buying a property, the answer is always LOCATION, LOCATION, LOCATION.  And when you ask a true salesperson what they most important quality of a top performer is SELL, SELL, SELL.
There is no top performer of any sport or profession who is not always on, always thinking about how to perform better, how to achieve absolute perfection.
Selling is a profession as honorable as any and no one engaged in this profession should ever sell themselves short.  As an honorable profession, those who are salespeople should do everything possible to perform at the top of their capabilities.
Stand tall as a salesperson; be proud of your profession; never apologize--but ALWAYS BE CLOSING.



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