The Third Commandment of Sales: Promises to Keep

My good friend, Leo Klevens, sent me a suggestion which I feel is worthy of being one of the commandments:

Thou shalt not rest until all of your promises are kept.

How many promises are made by sales people that are not followed up on?  A customer asks you for a sample or for some literature and you forget; or you ask someone else to follow through--and it doesn't get done.

Even if you tell someone else to get something done, it's your promise to follow through on.

Simply handing off the promise does not get you off the hook.  Follow through until the customer is happy.