The "Triple Double"

Oklahome City Thunder's Russell Westbrook

A "triple-double"  happens when a basketball player reaches double digits in three of five skills--usually points, rebounds, block, steals and assists--all in the same game.  The most common way to achieve a triple-double is through points, rebounds and assists.  The most triple-doubles in one NBA season is 42--by Russell Westbrook.
Why do I bring this athletic feat into a conversation about selling?
Because, in order to accomplish a triple-double, a player needs three essential skills: knowledge of the game, knowledge of his competitor, and passion.  And these exact skills are the same required for a good sales person.
In a recent interview with Westbrook, when asked how he manages to achieve so many triple-doubles, he stated that, during the game, his only friend is the basketball.    It's all about the ball.
In fact, during the 2017 playoffs, for the first time in NBA playoff history, he got a triple-double in the first half of the game!
Remember, a triple-double is not just scoring points; this involves assists and rebounds--it involves teamwork; it involves being in the game at every mimute; it involves knowing and understanding the game.
And what is the triple-double for us sales folks?  Product knowledge, customer knowledge, and passion.  With all three of these components, we succeed.  They are essential components to success:
Know your product and your competitors' product inside and out;
Know your customer and his needs and how you can resolve his issues;
Passion: believe in yourself and your product and company.