Focus Focus Focus

Julan Edelman's Superbowl Catch

112 million people watched the "Catch" by Julian Edelman.  It was amazing; and no matter who you were rooting for, it was still amazing.  But what is the lesson that we can learn from this great catch?
The lesson is that there is an absolute requirement to focus completely on the task at hand.  There is no room in the sales cycle for distraction.  The customer deserves your complete 100% attention. 
It is easy to get distracted from the task on hand in this age of emails and texts.  Your customer deserves your focus, your boss deserves your focus. 
And what is the major downside of loss of focus:
1. Mistakes.  If you're not focused on the project at hand, you make mistakes.  Mistakes are costly.
2. Opening the door to your competitor.  There is always someone else who is after the same order you're after.  Once you lose focus, you give a chance for the other salesperson to get in the door.
Focus won the superbowl; focus will win the order.  Get all distractions off the table; turn off things that are taking your attention away from the task at hand. Make the "catch"--focus on the order; focus on the customer.  Don't lose sight of the football and don't let the competitors steal the ball away!